Customer driven newspapers?

I agree businesses should be built around customer driven models, but not all businesses. This works for great Southwest airlines and most stuff but not newspapers.
Make food products what people want to eat, give them the exemplary customer service which makes them happy and give them want to read in celebrity magazines.
But not in newspapers.
You can't put everything in the newspaper according to what the readers want to hear. Newspapers come with the duty of educating and education( through information) is not always a pleasure to read about.
Isn't that what local newspapers cater to? They inform the community about the events which happen in the local area.
The idea of having a newspaper to inform more about the events in a community is great, but it kind of leaves the people being informed slightly disconnected from the overall picture of things.
In fact, as much as I love the Wall Street Journal and the New York Times I yearn to read and learn more about what's happening outside US, even though they do have some(meagre) international coverage.
It is possible to build a newspaper telling stories( and not US or local centric stories only) and then marketing it to sell. Not involving marketing so that you alter the product altogether.
Customer driven newspapers don't work for me.